I am a designer who helps ideas take shape through thoughtful, human-centered design. My work spans finance, hospitality, PR, and health-ranging from marketing campaigns and investor platforms to menus and motion graphics. What ties it all together is a focus on clarity and storytelling that resonates.
Here are some design projects that tell my story.
At The Rohatyn Group (TRG), I led the creative direction for a full brand refresh that repositioned the firm’s value proposition with greater clarity and impact. The work introduced a new logo, comprehensive brand guidelines, website and a redesigned investor portal, while also unifying all internal and external communications. From pitch decks and reports to digital platforms and marketing collateral, every touchpoint was aligned to reflect a stronger, more cohesive identity that resonated with both investors and clients.
THE ROHATYN GROUP
At SA Hospitality Group, I helped redefine brand and customer experience across its high-end restaurants in NYC and Florida. My work included designing menus, packaging, and in-restaurant materials, while establishing best design practices that aligned all visual touch points. Notably, the Sant Ambroeus Gelateria menu I designed was recognized by both leadership and patrons, reflecting the impact of thoughtful design in elevating guest experience and strengthening the brand’s identity.
SA HOSPITALITY GROUP
At JCDecaux, I worked on a variety of projects, including creative campaigns, motion graphics, and large-scale outdoor installations. I developed OOH guidelines and designed infographics and supporting materials for client-facing presentations and marketing collateral, ensuring consistency and clarity across all touchpoints.
JCDECAUX
At Edelman, I collaborated on a wide range of projects with global brands including Visa, Budweiser, Colgate, Starbucks, DHL, GE, and Merck. A highlight was leading the design of the Starbucks RFP, which was recognized within the Edelman global network for its distinctive tabloid-style approach—showcasing both creativity and strategic thinking in the proposal process. I also contributed to the Budweiser launch, developing a commemorative 100-year book that traces an indicative history of American popular music alongside the legacy of Budweiser lager, marking the brand’s launch in India. The project was accompanied by a bold, visually immersive invite for the launch party, creating a cohesive experience that celebrated Budweiser’s cultural roots and its entry into a new market.
EDELMAN
I developed a unified brand identity for Dr. Batra’s Homeopathy Clinics in Mumbai, designed to attract both new and repeat customers. In addition to graphics, visual narratives, newsletters, and promotional materials, I created advertising campaigns that expanded the clinic’s reach to a new demographic. This project also gave me the opportunity to flex my copywriting skills, crafting messaging that complemented the visual design and strengthened the overall brand voice.
DR BATRA’S
At Pratt Institute, I explored illustration, editorial, and digital design, developing a multidisciplinary portfolio that blended storytelling with visual experimentation. My projects ranged from hand-drawn illustrations and editorial layouts to digital media, reflecting both creative exploration and practical design application.
PRATT INSTITUTE
